Carnival Cruise Line has had several campaigns to promote its sailings, including the latest, “Find Your Fun Again,” under the cruise line’s new brand platform, “Carnival Is Calling.” The cruise line has also added several cruises, including across Australia and New Zealand in 2027/28, as well as the recently announced year-round deployment in America's original "Carnival City," Mobile, Alabama .
But along with this fun campaign and additional cruises is Carnival Cruise Line's quiet move that surprises guests across its fleet: the 20% standard service fee, which wasn't announced publicly.
While this was unannounced, Carnival Cruise Line casually posted the 20% service charge on its website, which applies to guests' specialty dining, individual bar drinks, beverage packages, customize

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