Allied Blenders, the company behind Officer's Choice Whisky, has begun repositioning its portfolio. (Image: Envato) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Radico Khaitan has been a market darling in the liquor space, delivering 577% returns over the last five years. Its performance has been driven by one structural shift: premiumisation. Radico's Prestige & Above (P&A) portfolio has grown at a 13% CAGR since FY19, and its share of total volume has doubled from 21.6% to 46.1%.

This richer mix has translated into faster bottom-line growth, as higher-margin premium brands expand profitability far more strongly than volumes alone. This trend is unfolding across sectors, and coincides with India's rising per capita income.

As per the School of Intrinsic Compounding,

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