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Ohio now allows high school athletes to sign name, image and likeness (NIL) deals.

Many local Ohio businesses and boosters say they are not interested in offering NIL deals to high school students.

Branding experts advise companies to thoroughly vet high school athletes before signing any agreements.

Fred Horner bleeds black and orange.

The owner of Advanced Industrial Roofing is a Massillon football booster and member of the Sideliner program, an initiative where community members act as mentors for varsity players, providing personal guidance and support.

He's willing to help out Washington High School athletes any way he can. But don't expect his company to start handing out lucrative name, image and likeness deals to high school students now that the agree

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