Porsche’s Michael Mauer on Timeless Design

Michael Mauer spent two decades crafting the look and feel of Porsche, but his influence reaches far beyond luxury automobiles. Guided by the ethos of Ferdinand Alexander Porsche, grandson of the brand’s founder and one who championed design that is pure and purposeful, Mauer shapes Porsche with this principle as his unwavering north star.

“F.A. [Ferdinand Alexander Porsche] studied design under this Bauhaus philosophy,” said Mauer, vice president of Style Porsche. “When you look at the first 911 that he created, I mean this car really expressed this. The first watch and glasses followed this philosophy.”

Mauer is the modern custodian of that DNA, continuing what F.A. started, carefully translating it from the automobiles’ innovation milestones into the watches, eyewear and objects that