Meta will soon give Instagram and Facebook users in the European Union the option to limit personalised ads, in an effort to comply with the bloc's tech rules. The European Commission announced that the new advertising options will be rolled out in January 2026, and that this is "the first time that such a choice is offered on Meta's social networks."

"Meta will give users the effective choice between: consenting to share all their data and seeing fully personalised advertising, and opting to share less personal data for an experience with more limited personalised advertising," said the EU Commission. These upcoming changes are the result …

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