Estimated read time: 5-6 minutes KEY TAKEAWAYS

The Utah 2034 Olympic logo is controversial for its hard-to-read design.

Steve Price and Douglas Thomas see it as unique and memorable despite critiques.

The logo, part of an airport installation, will be updated in four years.

SALT LAKE COUNTY — The man whose family foundation paid for the new Utah 2034 installation at the Salt Lake City International Airport had to get used to the controversial design, too.

"I think the more we see it, the more we're going to like it," Steve Price, a member of the Organizing Committee for the 2034 Olympic and Paralympic Winter Games board, told the Deseret News.

While he's enthusiastic now about the unusual design that's been widely criticized, Price said when it was first shown to the organizing comm

See Full Page