EXCLUSIVE: Steven Bartlett ‘s media company, FlightStory , is buying into fellow podcaster Maggie Sellers Reum ‘s business Hot Smart Rich (HSR) through a “seven-figure” investment.

Terms of the deal haven’t been fully revealed and the size of the stake isn’t known, but the cash will go towards scaling HSR in the U.S. and “aligned” global markets, with plans to growing revenues by ten times through a mix of content production, branding and marketing, commercial deals, “experimentation,” products, e-commerce and community building. HSR also produces video content that runs on YouTube.

For Bartlett, a serial investor who hosts the world’s second-largest podcast by listenership, The Diary of a CEO , the deal is a latest move as he and FlightStory co-founders Georgie Holt and Chris

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