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In one of New York City's most fashion-forward neighborhoods, Target is unveiling its latest effort to keep up with trends and lead the way on style.

The Minneapolis-based retailer, which is in the middle of a turnaround effort and on the cusp of a CEO change , gave a makeover to its big-box store in SoHo at 600 Broadway.

The one-of-a-kind concept store, which opens Tuesday, will have rotating merchandise, curated displays chosen by celebrities and influencers, and other kinds of special programming, Chief Guest Experience Officer Cara Sylvester said.

The SoHo store is part of a broader push by incoming CEO Michael Fiddelke to win back Target's reputation for style and sharp merchandise. When he was named Targ

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