In Maharashtra’s Washim district, turmeric farmer Shivaji Kurhe has discovered a profitable way to boost his income by selling his produce directly to consumers and delivering it to their homes.

To make the shift, Kurhe purchased a tractor and installed a grinding machine, allowing him to process the turmeric himself. He now sells nearly 50 kg of turmeric powder every day, a model that brings him far better returns than the traditional market system.

Shivaji Kurhe, a farmer, says, "When I sell directly, the profit margin is better. If I sell it in the market, I get a lower rate because the traders buy it cheap. Currently, the rate of turmeric is Rs 13,000 per quintal, that's Rs 130 per kg. But when I grind and sell it directly, the profit is more – I can sell it at Rs 300 per kg."

His t

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