Assureful and Threecolts Announce Lost Inbound Insurance to Protect eCommerce Sellers from Inventory Loss

SEATTLE and WILMINGTON, Del. , Dec. 8, 2025 /PRNewswire/ – Assureful , a leading provider of product liability insurance for digital first businesses, and Threecolts , the world's most comprehensive cloud suite for marketplace management, today announced the launch of Lost Inbound Insurance . This new product is built to protect Amazon FBA sellers when inventory goes missing on the way to fulfillment centers, a long standing pain point that costs sellers millions each year.

Lost Inbound Insurance is the first solution built specifically for this problem. It gives sellers fast, simple protection and plugs directly into their existing Threecolts and marketplace accounts. Claims are triggered automatically and paid far faster than the usual manual process. When inventory disap