Once again, though this year by an even wider margin, Amazon was the crown jewel of beauty e-tail during Cyber Week.

The platform accounted for 41.6 percent of online beauty sales made between Nov. 27 and Dec. 1, growing 6.8 points of share versus 2024, data from NIQ shows.

Hair care was the top category on Amazon, making up nearly 40 percent of the platform’s Cyber Week sales, followed by skin care, which comprised about 30 percent, and cosmetics at 19.5 percent. Within skin care, the top three categories were facial skin care, body lotions and lip balms, in that order.

Amazon wasn’t the only retailer to grow its share of online sales, though.

Ulta Beauty, which was the number-two e-tailer, grew its share 0.4 percent versus 2024 to 9.2 percent. TikTok Shop grew its share of sales by

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