As the cost of everything from groceries to ski lift tickets seems to endure an endless skyward climb, some companies are looking to cut prices instead.

PepsiCo — the New York-based food and beverage company behind Frito-Lay products like Doritos and Cheetos, as well as drinks like Mountain Dew and Gatorade — is doing just that. In a financial outlook plan shared Monday , the retail giant announced a triad of major expectations for the year ahead, and it’s a classic case of good news, bad news.

First, the good news: In an attempt to boost sales of some of its mainstream brands, PepsiCo said it planned to slash prices in 2026.

The company previously said that rising prices and shifting consumer tastes had hurt national demand for its products.

But in worse news for PepsiCo fans,

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