Women's Wear Daily
PARIS — Louis Vuitton is deepening its ties with the Monaco Grand Prix by becoming title partner of the Formula 1 race next year.
The French luxury brand has designed the trophy travel case for the winner since 2021, when it inked a multiyear partnership with the Automobile Club de Monaco, the organizer of what is considered the most glamorous and high-profile event on the F1 calendar.
It’s also one of the sport’s most demanding tracks, as drivers speed through the streets of Monaco, negotiating steep slopes and hairpin corners, as well as a tunnel.
“Becoming title partner of the Monaco Grand Prix was a natural decision, given that our relationship has only grown stronger since 2021,” said Pietro Beccari, chairman and chief executive officer of Louis Vuitton .
“This partners