In an exclusive interaction with MediaBrief, ; ; ; and , share their perspectives on IndiGo’s full-page “We Are Sorry” apology, questioning whether the message carries enough weight to reassure stranded passengers or remains largely symbolic. They also outline how brands can strike the right balance between accountability and reputation protection during high-profile crises, the importance of pairing apologies with tangible corrective actions, and why empathy and transparent leadership are essential to rebuilding long-term trust.

W hen asked to assess IndiGo’s full-page apology and whether the three bold words “We Are Sorry” carry enough weight, the experts were unanimous in their skepticism. Abhishek Yadav, Founder, Maple Leaves Media believes the apology is visually strong but emo

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