Virtue Asia unveils The VIRTUE Guide to Modern Masculinity highlighting how progressive men in Asia now see emotional maturity as the true measure of strength. Brands have a rare chance to shape culture by leading with plurality, presence, and emotional fluency.

Masculinity in Asia is undergoing one of its most significant shifts in decades. New findings from change, VIRTUE Asia reveal that modern men have begun challenging the expectations they grew up with, and opening up to new ways of showing care, ambition and identity. Nearly half of modern Indian men now say emotional maturity defines strength.

According to ‘The VIRTUE Guide To Modern Masculinity’, today’s masculinity isn’t about conforming to a single standard, but navigating a shifting mix of ambition, vulnerability, balance, an

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