The Indian Premier League (IPL) ecosystem brand value plummeted 20 per cent to $9.6 billion in 2025 from $12 billion in 2024, according to data from Brand Finance.

The key driver of such a nosedive was the geopolitical situation in the region. The league was stopped midway in May due to India's Operation Sindoor and the subsequent tensions with Pakistan.

Another major reason is the uncertainty over the mega-auction. Several teams objected to rebuilding their squads for the 2025 season, raising questions over the mega-auction in the future.

This is the only other year the IPL's ecosystem value has gone down since Brand Finance began valuating the cricket league.

However, according to D&P Advisory, IPL's value has fallen for a second straight year. It placed the cash-rich tournament at R

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