Bareback rider Rocker Steiner has become one of the most recognizable athletes in all of rodeo.

Long hair. Red performance gear. Boot spurs passed on from past champions Larry Mahan and Ty Murray. An outgoing and unfiltered personality.

But the weight of coming up one spot short of winning last year’s bareback riding title hit Steiner hard after the 2024 National Finals Rodeo. That began a point of self-reflection as Steiner tried to figure out who he was, as he put it.

“Last year, I left the locker room (at the Thomas & Mack Center) in the 10th round and whenever I got home, I didn’t exactly know who the hell I was or what I was really supposed to do,” Steiner said. “I kind of lost myself.”

Steiner not only found himself for 2025, but is in a great position to claim his first world ti

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