Network Advertising has been awarded the creative mandate for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla, and Gulabjal brands after a keenly contested multi-agency pitch.

Under this mandate, Network Advertising will lead Strategy and Creative Communication across key mass-media platforms including TV, Print and OOH. The assignment is strategically significant as Bajaj prepares to strengthen its presence in coconut oil and amla oil—both highly competitive and deeply penetrated categories where creating distinctiveness is critical for growth.

Vinod Nair, Managing Director, Network Advertising said, “This is an exciting and sharply defined strategic task. We are partnering with Bajaj at a point where they aim to build a strong challenger position in mature categories with deeply establi

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