Summary • Chanel will debut Matthieu Blazy’s Cruise 2027 collection in Biarritz, France, on April 28 • The location is historic, as Coco Chanel opened a key branch there in 1915 • The town's sporty atmosphere inspired the house's pioneering sportswear aesthetic

Chanel has announced that it will present its Cruise 2027 collection in Biarritz, a French coastal town, on April 28. This decision distinguishes itself from many other luxury brands like Gucci, Louis Vuitton, and Dior, which have chosen the U.S. for their upcoming cruise shows. This event will mark the debut resort line for the Creative Director, Matthieu Blazy.

The show’s venue, Biarritz, holds deep historical significance for the house, as it was where founder Gabrielle Chanel opened a vital branch - including a boutique

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