Summary • Call of Duty is officially ending its back-to-back release cycle for sub-series like Modern Warfare and Black Ops after the launch of Black Ops 7 • The strategic pivot is aimed at delivering an "absolutely unique experience each and every year" and focusing on "innovation that is meaningful, not incremental" • To address Black Ops 7's reception, Activision is launching a week-long free trial for Multiplayer and Zombies, promising "unprecedented seasonal support."

Call of Duty is finally breaking its rinse-and-repeat cycle. After the lukewarm, controversy-heavy launch of Black Ops 7, Activision has confirmed it will stop doing back-to-back entries in the same sub-series like Modern Warfare and Black Ops.

The shift comes via an unusually candid post on the official Call of

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