Viagra goes pink: Groundbreaking cream promises to jump

For nearly three decades, Viagra has helped men rise to the occasion.

The little blue pill increases blood flow to the penis, making it easier to get and keep erections.

But women have been left out in the cold, with no real pharmaceutical fix for low libido — until now. In a sultry twist, Viagra’s secret sauce has been reimagined to boost women’s arousal.

Daré Bioscience on Wednesday launched Dare to Play , a first-of-its-kind prescription cream designed to enhance blood flow to female genital tissue.

The topical treatment — which contains sildenafil, the same active ingredient in Viagra — is filling a long-overlooked need. Studies show that women experience sexual dysfunction as much as men, and it can be treated with similar drug mechanisms, said Sabrina Martucci Johnson , pr