MarcyPen Capital Partners is making a decisive global play with the announcement of a $500 million partnership with Hanwha Group—one of South Korea ’s most powerful conglomerates—to invest directly in Korean culture and the industries it fuels.

According to the Financial Times , the initiative was unveiled at Abu Dhabi Finance Week, and will be executed in collaboration with Hanwha Asset Management, the financial division of Hanwha Group, and supervised by MarcyPen Asia, the majority-owned Seoul-based unit positioned to guide the effort on the ground.

“South Korea is a cultural nexus of Asia, influencing global trends in beauty, content, food, entertainment and lifestyle, making it the ideal gateway for our partnership with Hanwha,” Robbie Robinson , managing partner and chief e

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