The year 2025, like many in this decade, can’t easily be summed up by a single word or phrase, but the top Google searches of the year certainly offer a reminder of the most memorable pop culture moments of the past 12 months.

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From singer D4vd and “KPop Demon Hunters” to Labubus and “6-7,” little in 2025 has escaped the lens of polarity — but the annual rundown from the world’s preeminent search engine suggests that some names, trends and “ugly-cute” keychains might benefit from further explanation.

Below, a breakdown of some of the year’s most disturbing, intriguing and baffling trends…

D4vd

The 20-year-old, Queens-born singer, real name David Anthony Burke, is the world’s most-searched person of the year, and America’s most-searched musician — but not because of his

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