A new era of University of Utah athletics was announced Tuesday.

Understandably, there’s a lot of confusion about it.

As you’ve probably heard by now, the Utes are entering into an agreement with Otro Capital to create a spinoff, for-profit company that runs the business of Utah sports. But what does that mean exactly? Who is this Otro Capital? And how might this deal turn out well or turn out poorly down the road?

What just happened?

On Tuesday, the University of Utah announced its intention to form a for-profit company called Utah Brands & Entertainment that does much of what its athletic department currently does, especially with regards to the making of money. That means Utah Brands & Entertainment will control ticketing, sponsorships, events, and so forth.

That’s not particularl

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