The Government of India on Tuesday announced a major revision in advertisement rates for print media, accepting in full the unanimous recommendations of the 9th Rate Structure Committee (RSC).

The new rates, which include a hike of up to 26%, come into immediate effect and also provide higher premiums for colour advertisements and preferential positioning.

The Rate Structure Committee, constituted on 11 November 2021, held extensive consultations with the Indian Newspaper Society (INS), All India Small Newspapers Association (AISNA), Small-Medium-Big Newspapers Society (SMBNS) and representatives of large, medium and small publications. The panel examined rising newsprint costs, imported paper prices, inflation, wages, production expenses and the growing competition from digital platform

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