Olivia Dunne has built one of the biggest personal brands in college sports. She built a huge online following, secured major endorsement deals, and transitioned into modeling with ease. But even with all the attention, there’s one label she refuses to accept.

She does not want to be called an influencer. Dunne prefers the title “former athlete and model,” and she reminds people of that often. The topic came up again this week in a Maxim interview, where writer John Ortved noted that she “does not readily accept” the influencer label.

Her massive audience is the reason the conversation follows her. Dunne has over 7.9 million TikTok followers and 5.3 million on Instagram. Brands love her reach. Vuori signed her early in her NIL journey, and Secret teamed up with her after she joked about

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