Amazon ( AMZN +1.55% ) has had a fairly disappointing 2025 so far. The stock has risen a mere 6% for the year, lagging the S&P 500 ( ^GSPC +0.14% ) , which is up about 16% for the year. That level of underperformance is disappointing for shareholders, but it sets the stage for an exciting 2026.

I think that Amazon will come roaring back in 2026, mainly on the back of its strong cloud computing business and advertising services. If its commerce divisions can play a part too, that will make Amazon's stock perform even better in 2026.

Commerce isn't Amazon's only business

The first thing people think of when they hear "Amazon" is its e-commerce site. While this division accounts for the majority of Amazon's revenue, it isn't the fastest-growing one. During the third quarter,

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