As fast-food prices continue to climb, McDonald’s is reportedly taking a closer look at how its franchisees set menu prices.

According to memos obtained by CNBC, the company will soon assess franchises to “provide greater clarity to the system to ensure every restaurant delivers consistent, reliable value across the full customer experience.”

“While owner/operators continue to set their own prices and make decisions that reflect local market nuances, we’ve now strengthened individual accountability for value leadership — equipping you with approved pricing consultants, tools and other levels that support informed choices and elevate the overall guest experience across all order points,” McDonald’s USA Chief Restaurant Officer Mason Smoot wrote in one of the memos.

RELATED STORY | Mc

See Full Page