Spotify announced on Wednesday that, for the first time, it’s giving users more control over the streaming service’s algorithm. That’s at least how the company is framing the launch of its new “Promoted Playlists,” a feature that will initially be available to Premium subscribers in New Zealand.

The feature, which is currently available in English only, is still in beta and will evolve before rolling out to other markets, according to Spotify.

The new tool allows users to describe what they want to hear in a personalized playlist that reflects the “full arc” of their tastes, according to the company. That means the playlist focuses not only on the songs you like now, but your entire Spotify listening history from day one — something that differentiates the feature from other playlists, t

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