A startup called Operation Bluebird is trying to reclaim Twitter's branding, as reported earlier by Ars Technica and Reuters. Last week, Operation Bluebird filed a petition that asks the US Patent and Trademark Office (USPTO) to cancel X Corp.'s ownership of the "Twitter" and "Tweet" trademarks, claiming they've been "abandoned" by the Elon Musk-owned company.

Operation Bluebird is led by founder Michael Peroff, an Illinois trademark and brand protection attorney, along with Stephen Coates, a trademark attorney who worked as Twitter's associate director of trademarks, domain names, and marketing from 2014 to 2016. The startup also filed a t …

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