SAN FRANCISCO — Aboard a historic ferryboat that swayed side-to-side in the San Francisco Bay, the setting for Bay FC’s big announcement did more than induce motion sickness. The choppy waters below, and the sun shining overhead, provided easy imagery for what the young franchise hopes will be a turning point.

It was a decidedly unfamiliar environment for the two women on stage, who got to know each other long ago under the gray skies of the English countryside and, now, will determine the direction of the NWSL club that just concluded a turbulent second season. Kay Cossington, who came across the pond six months ago to helm Bay FC’s parent company, concluded a monthslong search to find its second coach on Wednesday by introducing her longtime associate from Britain, Emma Coates.

Cossing

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