Burger chain McDonald's said on Wednesday it had removed an AI-generated Christmas advertisement in the Netherlands after it was criticized online.

The advert, titled "the most terrible time of the year," depicts Christmas chaos, with Santa caught in a traffic jam and a present-laden Dutch cyclist slipping in the snow.

The message: retreat to a McDonald's restaurant until January and ride out the festive season.

But the generative AI ad from the Big Mac maker's Netherlands division sparked a (Mc)flurry of criticism on social media.

"This commercial single-handedly ruined my Christmas spirit," said one user. "Good riddance to AI slop," posted another.

McDonald's Netherlands said in a statement to AFP: "The Christmas commercial was intended to show the stressful moments during the holid

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