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Taylor Swift discourse around The Life of a Showgirl was largely controlled by inauthentic social accounts, according to new research

GUDEA, a behavioral intelligence startup, analyzed data that showed those accounts in turn produced actual authentic engagement

The research also showed a “significant user overlap” in accounts manipulating Swift’s narrative, and those involved in a separate but similar campaign against Blake Lively

The discourse surrounding Taylor Swift 's latest album release was filled with typical Swiftie content, like lyrical breakdowns and Easter egg hunts. But amid the chatter were criticisms that accused the pop superstar of everything from Nazi sympathies to racism.

Now, new research released by the behavioral intelligence startup GUDEA

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