After studying AI at the Massachusetts Institute of Technology and creating her brand’s own program as a tool to document, archive and interpret new designs from her vast archive, Norma Kamali knows a thing or two about the rising technology. But the designer also knows there are guardrails and restrictions to it, namely with creativity and emotions.

“In this incredible time of AI, the one thing we all can cherish is how we feel, our moods, our passions and our feelings, which are traits of humans that are individual and as important as our DNA. So this collection, in every collection I do, is about how does this make you feel,” Kamali said of her pre-fall collection. Bottom line, she said, customers don’t necessarily need new clothes but still desire and love the way certain styles upl

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