Rural demand is seeing a broad-based revival, a rise in income and improved household well-being over the past year, the finance ministry said on December 11.

About 80 percent of rural households have consistently reported higher consumption over the previous year, the finance ministry, citing the eighth round of NABARD’s Rural Economic Conditions and Sentiments Survey, said.

Around 67.3 percent of monthly income is now being spent on consumption, the highest share since the survey began, aided by GST rate rationalisation, the finance ministry said.

“This demonstrates strong, broad-based demand, not sporadic or concentrated in specific segments,” it said.

The survey was conducted in the last week of October and the first week of November. The National Bank for Agriculture and Rural Dev

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