Universal Music Group is taking its approach to physical formats to another level with the opening of branded shopfronts on both sides of the Atlantic.

The music major this week announces two new UMusic Shop locations in New York and London, expanding on previous launches in Madrid and Tokyo.

First up is UMusic Shop NY, which opened Wednesday, Dec. 10, at 2 Penn Plaza in the heart of Manhattan, for what is UMG’s first permanent brick-and-mortar “superfan retail experience” in North America.

Then, UMG next week opens its U.K. store in London’s vibey Camden Market, in the city’s north.

At both locations, visitors can check-out exclusive custom collections and pieces inspired by UMG’s top artists, songwriters and labels, a statement reads.

UMusic Shop NY rings in the Holiday period with

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