Procook cuts losses as sales rise and looks to open more stores

Kitchenware brand ProCook has reported a narrowing of losses in the first half, driven by rising sales in store and online.

The Gloucester-headquartered company reported a jump in revenues by 20.6 per cent to £34.1m for the 28 weeks ending October 12.

It also reduced its pre-tax loss to £2.9m from £3.2m the year before and reported an increase of 8.1 per cent in like-for-like sales over the period.

Procook opened six branches in the first half, expanding its retail estate to 71 stores after shutting one. It also opened another four stores in the run-up to Black Friday.

The final opening of the first half, in Birmingham Bullring, debuted Procook's new store format, with product demonstration areas to showcase the brand's range.

"The group has delivered strong growth in the year to date