Yupp Video Services (YVS) , the B2B technology arm of YuppTV and a white-label OTT and streaming solutions provider, has announced a strategic partnership with Chaupal , the regional OTT platform focused on Punjabi, Haryanvi, and Bhojpuri content.

This collaboration marks a significant milestone in Chaupal’s journey as it overhauled its entire technology stack to support its next phase of aggressive growth.

After three years of rapid expansion, Chaupal recognized the need to transform its technology foundation, with an aim to scale up while delivering an even better user experience to its growing audience base.

YVS helped Chaupal build a fully custom tech instance specifically designed for their unique requirements. The platform combines Chaupal’s deep understanding of regional aud

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