Be afraid, be very afraid. That’s what we’d been told in the advertising and commercial production industry. AI is coming for your job. It’ll be faster than you, more creative than you and certainly more cost-effective than you.

Well, if the McDonald’s new – but swiftly deleted – Christmas ad was anything to go by, we haven’t, for the moment, got too much to worry about.

The completely AI ad was produced for the Netherlands but thanks to YouTube, has been been met with a mix of ridicule and revulsion all over the world. Ridicule because its images are so badly rendered and revulsion because those images are also quite creepy and disturbing.

The response has been so overwhelmingly hostile that McDonald’s were forced to pull the advert after just three days – and their folly has cost them

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