Lane Kiffin ’s Landry Kiffin spent last week turning heads in New York City with boyfriend Whit Weeks. Winter selfies at Rockefeller Center and hot-tub shots dominated her feed. Tuesday brought a different kind of content. The 20-year-old posted a workout vlog that doubles as a promotion for a company worth roughly $10 billion, and people noticed the shift from vacation mode to business.

The Instagram video shows Landry training at an ALO Yoga facility. She’s moving through exercises while the camera captures the gym’s setup and equipment.

“0/10 will be coming back,” reads her caption. ALO Yoga falls under Color Apparel, a company valued by Forbes at an estimated $10 billion. That’s serious money backing the athleisure brand Lane Kiffin’s daughter just showcased to her followers.

V

See Full Page