Film bro finds and ‘crash out cinema’: how Letterboxd became a review haven for the algorithm

I never thought I would use Letterboxd. The app’s premise of logging reviews of every film you watch felt like counting steps, and I generally prefer to exercise my pretension the old fashioned way – such as getting a BFA or frequenting art house cinema screenings where I am usually the only person under 50 in the theater.

But after I wrote about my feelgood movie for the Guardian – that would be Sullivan’s Travels , Preston Sturges’s perfect 1941 satire – I was swayed by two newsroom colleagues. “Hey Alaina, we heard you like movies,” one of them said. “What’s your Letterboxd?” I wanted to be part of the club, and signed up later that night. Now, I write thoughts on every movie I see, usually before I’ve even left the theater or closed out the streamer. Swear, self-promote and pre