EXCLUSIVE: The most-engaged vertical video viewers are primarily led by their favorite actors and watch the medium daily, according to a fan study, which found the vast majority of audiences would say no to AI-created content.

Vertical Drama Love ‘s Fan Survey 2025 polled respondents primarily from western countries and revealed nearly 64% of viewers watched content daily, with another 25% watching “several” times a week.

Many admitted to watching the videos for several hours a day, with ReelShort, DramaBox, Vigloo and GoodShort by far the most popular apps. A significant number of fans will have upwards of 40 vertical video apps on their phones.

Compared with a year ago, nearly 63% said they are watching more vertical dramas, citing the addictive short-form format, loyalty to actor

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