In a watershed moment for Hollywood and generative artificial intelligence, Disney on Thursday announced an agreement to bring its characters to Sora, OpenAI’s short-form video platform. Videos made with Sora will be available to stream on Disney+ as part of the three-year deal.

Disney also said it would buy a $1 billion stake in OpenAI, with an additional equity investment likely to come. Disney said it would work with OpenAI to “build new products, tools and experiences” as part of the deal and “deploy” ChatGPT for its employees.

“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling,” Disney CEO Robert Iger said in a statement.

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