Governor Kathy Hochul today signed first-in-the-nation legislation to protect consumers and boost AI transparency in the film industry. Legislation S.8420-A/A.8887-B requires persons who produce or create an advertisement to identify if it includes AI generated synthetic performers. The Governor also signed legislation S.8391/A.8882, which requires consent from heirs or executors if a person wishes to use the name, image, or likeness of an individual for commercial purposes after their death.

“By signing these bills today, we are enacting common sense laws that will ensure we are fully transparent when using images generated by artificial intelligence and also prevent the unauthorized commercial use of a deceased individual’s name or likeness,” Governor Hochul said. “In New York State

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