Vera Bradley Inc. today reported a fiscal third-quarter loss of $12.4 million, or 44 cents per diluted share, for the period ended Nov. 1.

The results were less than a $1 million improvement over the same quarter a year ago, when Vera Bradley posted a $13.3 million loss, or 47 cents a share.

Ian Bickley, the company's executive chairman, characterized the results as demonstrating progress on Vera Bradley's "comprehensive transformation strategy," which has been dubbed Project Sunshine. Even so, he said "significant work remains."

In a statement, Bickley said the five-pillar initiative is "anchored on reclaiming Vera Bradley’s joyful optimism while fueling operational excellence."

The plan calls for sharpening brand focus, resetting the company's sales approach, rewiring the digital eco

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