The White House will launch a TikTok account on Thursday highlighting cabinet activity, Breitbart News has learned.

The @Cabinet account is set to go live around noon on Thursday, according to a senior White House official. Cabinet members are technically prohibited from joining the platform, so the launch of a unified cabinet account works around that obstacle.

The account launch comes as the official White House TikTok account, @whitehouse, has been very successful in reaching young adults, who show a higher engagement rate on the platform than with traditional and most other social media platforms.

Over 60 percent of the audience for the White House account is between the ages of 18 and 34, per data shared with Breitbart News. In comparison, the 18-34 demographic makes up 42 percent

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