Birla Group flagship firm Birla Corporation expects to close FY26 with volume growth of around 4–5%, as softer demand and weaker pricing continue to affect the cement sector in the third quarter.

Detailing the current market conditions, Chief Financial Officer Aditya Saraogi described demand in October and November as "quite sluggish," noting that the typical post-festival pickup did not materialise as expected.

However, he pointed to "some green shoots" appearing in December, with an expectation for demand to begin recovering.

For the third quarter, he projects the industry's growth to be "flattish to low single digit." Birla Corp 's own growth might slightly lag the industry, a conscious decision as the company has "stayed away from non-trade segments where the prices continue to

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