The Uttar Pradesh Kabaddi League (UPKL) has onboarded Screenox as its cinema partner. Through this partnership, UPKL will gain access to more than 900 branding sites across PVR INOX cinemas in India. Screenox will use the association to increase its visibility in Uttar Pradesh and other markets.

The partnership will allow UPKL to build awareness among cinema-going audiences across India, while enabling Screenox to undertake on-ground engagement. Promotions for Season 2 will extend to metro cities including Mumbai, Kolkata, Hyderabad, New Delhi, Ahmedabad and Bangalore, as well as Tier 1 and Tier 2 markets.

Speaking on the partnership, Gautam Gulati, Founder, Screenox, said, “We’re proud to associate with UPKL Season 2 as the Cinema Partner. Kabaddi has become one of the most passionately

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