Honasa Consumer, the parent company of Mamaearth, has entered the men’s personal care segment with the acquisition of BTM Ventures, the parent firm of Reginald Men, according to an exchange filing.

Reginald Men, founded in August 2022 by Trisha Reddy Talasani, offers a range of men’s grooming products, including sunscreens and serums.

Honasa, which operates brands such as Mamaearth, The Derma Co., Aqualogica, Ayuga, BBlunt and Dr Sheth's, has acquired a 95% stake in BTM Ventures for Rs 195 crore through a secondary transaction. The acquisition strengthens Honasa’s push into men’s personal care. The company added that it will acquire the remaining 5% stake after 12 months, based on pre-agreed valuation terms.

The acquisition is aimed at accelerating Honasa’s entry into the fast-growing m

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