With this year’s holiday shopping season already surging despite economic uncertainty, local businesses are looking to personalized customer service and an online presence that stands out in an increasingly competitive shopping landscape.

Amid economic anxiety, consumers aren’t slowing down when it comes to holiday spending. The National Retail Federation has reported that a record-breaking 202.9 million consumers shopped throughout the five-day weekend of Thanksgiving through Cyber Monday, up from 197 million consumers a year ago. PBN Branded Content

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With seasonal sales on an upswing since 2021, hitting the $1 trillion mark this holid

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